What is seo ?
One the most comment i get from my other blog initially is, ” What is seo ? “.
So SEO is stands for search engine optimization, This is a process for getting a traffic from the ” FREE, ORGANIC, or NATURAL” search results in search engines.
So when describing SEO for someone who doesn’t heard of it.
I am comparing about of Bing and Google as a Librarians. so Google and Bing is like a librarian.
They have to collect all the info about EVERY page on the internet so they can help people searching , find exactly what they are looking for in the web.
And Every search engine has a secret formula called a ” ALGORITHM” that turns all the info into usefully rank search results.
So when you own a website domain, your SEO really matters.
A couple of interesting statistic includes, 75% of users searching online , don’t click past the first page of search engine results, While 80% to 85% did not also click the ads in search engines or they don’t want to click the paid ads.
So look at below i took a screenshot here, i search up for seo company, and look how many google ads taking up in google search engine alone. so basically 3 to 4 paid ads.
Basically only 3 to 5 organic are shown in the first page, the only thing that i didn’t highlighted those are organic.
OK! now the goal is to fulfill every part of the search engines formula or “algorithm” so you rank higher in the search results for varying keywords (or search phrase).
Search engine algorithm are much more complex in this, so now lets break it down the 5 bullet points.
So the first part of the algorithm is Words Matter, Search engines narrow results based on the keywords you research.
So on this example i type or i search a baseball cap, what a searching engine does is display websites that contain content with those specific search keywords, as you can see the first ranking item is asos.com, men’s baseball cap and baseball cap from polo Ralph Lauren are within the meta descriptions, on the title and some are also in URL. so Obviously words matter.
Next is title matters, so think of the keywords within the page or post title like the title of the newspaper or a book.
They most likely describe the contents of the articles, pages, posts, products, etc. so with that same screenshot you will notice that they put the actual term “baseball cap” at the title.
When a website links to another website, this is a sign of “recommendation” and “social clout”.
Think about it, if you recommend to your close friend to go see an amazing movie, they will most likely take your word for it and go see the movie because they trust your suggestion.
This is the exact same on the internet, if the websites are linking to your website this is the trusted website saying ” hey website audience, go check out this cool site we recommend! you love our content so most likely love theirs too”.
A website with a lots of “quality backlinks” looks GREAT to search engines.
OPsss, Ok , i have to restate the last sentence for “quality backlinks”.
Search engines algorithms have gotten REALLY good at detecting Spammy or poor quality backlinks.
Poor Quality backlinks includes:
- Blog commenting,
- Foreign PR sites,
- Social bookmarking websites,
- Links from pages with very little content,
- Backlinks website with duplicate content,
- Link directories,
- Links from irrelevant websites and content.
The last one is very important,When seeking backlinks, approach websites that are relevant/similar to yours.
Example: Offer to guest blog post on their website in exchange for a permanent backlink.
So if i am selling a baseball cap, i would approach a sports blogger, because they most likely type, the keyword for sports like baseball, baseball supplies, things for sports , so its relevant. and paired with quality influencer or a highly followered blogger, that clout you get from a backlinks site like that, is gonna help you exponentially. Rather than using one of this a spammy backlinks site. that google will penalize you anyway.
Words in links
When you see a “hyperlinked” words while reading a page online, you are reading what is caller ANCHOR TEXT or anchor tag.
- Example: Whitehat method is a new blogs info for newbie bloggers.
You see a sentence above on a website and the anchor text “newbie bloggers” is hyperlinked to www.whitehatmethod.com, so by creating a backlinks that also have anchor text to specific keywords “newbie bloggers”, that the website is focused on, that website were gonna ranked higher in related search engines queries.
So when you creating a backlinks to another websites, make sure you are using anchor text, for keyword that your gonna rank for. So whitehat method is a blog for a newbie blogger, so when i want other website to share my backlinks, i want them to anchor text or hyper text the phrase newbie blogger.
Next it the Reputation
Website with a record of fresh and engaging content. combined with a growing number of HIGH QUALITY links. can only HELP the site climb in search engine ranks!
If you are constantly creating NEW and SUPERB quality content , post, videos, etc and using relevant keywords in that content, you have nothing to worry about because you are the type of website that Google want to rank high in search engine results.