Google Keyword Planner
Now if your not familiar with Google Keyword Planner with this tool, or you’ve never use Google Adwords, totally its ok. But if you are like me you’re gonna be using this tool daily.
It’s an amazing tool and provided for free by the biggest search engines in the earth. So you really can’t go wrong with it.
Basically what this tool does is you input the keyword and Google does it search. And output what are the average monthly searches are, competition, the suggested bid on Google Adwords, and various of variables you are wanna seek, for that keyword.
For this example. You can see marketing is the keyword i search, average monthly search is 60,500, then below as you see that i sorted relevance.
In keywords that is most relevance by initial term marketing are business marketing with 2,900 average monthly search , small business marketing with 2,400 avg. monthly search, marketing ideas, internet marketing and so on.
Google Keyword Planner is a free Adwords tool help you build Google Search Network Campaigns by finding keywords ideas and estimated how they may perform.
I personally love using Google keyword planner to find a keyword ideas for my social media Business page bio, blog post title, and any page meta description.
Take a look the screenshot i took, and how entrepreneur.com , marketingweek.com and investopedia.com appears in Google search.
See those thing meta description, page title and also URL that you should include your keywords within. So to find a keywords that you would search in your niche you can use Google keyword planner.
I’d line to include at least one keyword in title page and two to three keywords in meta description.
To access to Google keyword planner. You will to signup for an adwords account, create an ad, select keyword for your ad,and enter the billing information.
Don’t worry about being charged for this ad, Once you created the first ad. THEN you can just pause the campaign ads and use Google keyword planner for free ” Google just requires you start an account first”.
If you don’t have a gmail you can create one, then just go to google adwords and sign-in your gmail to create your first campaign.
Like i mention, this campaign will never launch live if you don’t want it to be. Just name it what you want be and set the budget to $1 daily and click save and continue.
On this next page you will need to put your website or if you don’t have a website just input any website or your social media Facebook page.
Then input your keywords, once you do this you will given you first preview of the power of Google Keyword Planner.
See the keyword inputted “best online course” once you input keyword, Google adwords suggest other similar keywords to you and give you the monthly search volume according to google search.
You can see in example those are marketing courses, online courses, online learning etc. with monthly search volume.
This are some similar keywords that their suggesting it to you. that keyword tool will give you more data on. lets continue and create ad.
Now on this page fill up the create form, remember you can input any website since you will not actually launching this ad.
Click review campaign and to the final screen you could click save and finish which will launch the ad.
But remember i said we can pause and never to launch it and we could just use the google keyword planner.
Now lets access the Google keyword planner , that’s under tools and in drop down click keyword planner. Or you navigate directly to https://adwords.google.com/KeywordPlanner
So now were on the Google keyword planner page, just click the search for new keywords using phrase.
Now there are two i’d like to use, first is just to input the keyword or you can input your competitors website URL to extract keyword from their website. YES! You can extract keywords from your competition.
Lets just put a keyword “marketing“.
Change the location you want to targeted, Lets say for this example “United States” Language “English” .
Negative keywords those are keyword you don’t want to include.
You wanna set the date range, default for this is 12 months which is 1 year. but i am just leaving it that.
And you can also do set customize things KEYWORD FILTER.
After that you click “Get Ideas” to generate.
As you can notice “marketing” has 10k – 100k average monthly search according to united states over the average for the last 12 months. but i gotta little have more specific so i click “add to plan” and then “review plan”
and i can enter a max bid of $99 and click details forecast and you can see the total impression of that keywords daily.
And there is our keywords 23,000 daily impression, and you can do that over a month and thats total of 690,000 total search volume for that keyword.
So If you are a new and you don’t know what are keywords you need for your website business.
Copy the domain of your number one competitors and paste it in keyword planner right at the “YOUR LANDING PAGE” and click get ideas.
So Google do the same thing if you would put a keyword, their just search for your competitors website and reveal all the relevant keywords on them for the type of products or services they are selling.
This is two great way to find a relevant and highly searches volume keywords for this tools.
The default sort is relevance, which is usually best, but you can play around and see you can add filters, location, sort by cost and much more.